I'm Joshua Souter. I spend my days as a Creative Technologist at McKinney, nights reading Captain Underpants to 3 little monsters, & weekends in a luddite frenzy on beach or mountain.
The most successful brand experiences I've worked on, and the stuff I'm most proud of, tell a story that crosses between the digital and physical spaces. Scroll on down to check out some of those experiences.
Launch The Tomorrow Awards, a new award show in a crowded market, to Creatives who could care less.
How do you get through to a wicked busy, disgustingly cynical Creative Director? Snail-mail them a handwritten, personalized note. Then hit them with a good old fashioned fax. (Every agency on the planet lists a fax number on their site, but when was the last time you received a fax?) And finish up by sending a personalized video that showcases the only thing they care about: their work.
Sprite needed a refreshing presence at the big music festivals. Coachella, Bonnaroo, etc.
Sprite Rock Refresh: a modified fire truck with smartphone-controlled water cannons, streaming concert footage back to Sprite.com and, of course, free Sprite.
CSI wanted to use its die-hard fan base to spread word of the show, and pull in a new generation of detectives.
We built CSI: Citizen's Arrest to bring fans into the storyline by letting them play detective in real-world crime scenes around NY city. Viewers investigated using their smartphones and augmented reality codes in body outlines, on blood splatters, and possible murder weapons. Citizen detectives unlocked rewards, gained rank, and saw their efforts pay off in each weekly episode.
We bought a birdfeeder for my four year-old daughter, but we were never around when the birds would eat.
Using a simple arduino board, a pressure switch, and a webcam we built a birdfeeder that takes a photo of any bird who lands to eat, uploads the photo to twitpic, and sends my phone a tweet.
A guerrilla video series where we steal people's trash from their backyards and then tell the story of their week based on what they've thrown away... It's only marginally legal, but we haven't been shot or arrested yet. :-)
My Roles: Director, Editor.